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Home > Dr. Greg >
Build Career Security
Step 1
Know What You're Selling.
Being a business "owner" (your career),
one of your main jobs is selling yourself, and
the value you can bring. You've got to know what
you're selling, what is valuable in the market.
Identify 3 key selling points that differentiate
your from everyone else. Here are some references
to get you started on that process:
UC Santa Cruz Extension:
www.ucsc-extension.edu/main
For example, Career Success: Assessing Your Strengths
and Building Them into an Effective Job Search.
The Brand You 50:
Or: Fifty Ways to Transform Yourself from an
'Employee' into a Brand That Shouts Distinction,
Commitment, and Passion! by Tom Peters.
Step 2
Know How to Sell.
Learn the basics of selling. You've got to know
how to sell yourself and your ideas, whether in
a company, consulting, running your own business
or temping. Here are some references:
City College of SF Online
Learning
www.ed2go.com/ccsf/
UC Santa Cruz Extension
www.ucsc-extension.edu/main
Step 3
Know Something About Business & Buyers.
Finally, you've got to understand your "buyers"
and how business works, which includes knowing
how companies make money. Here are some references
to get you started:
UC Berkeley Extension
www.unex.berkeley.edu Variety of classes on finance, economics, marketing
etc.
City College of SF Online
Learning
www.ed2go.com/ccsf/
More Resources:
- The 100 Absolutely
Unbreakable Laws of Business Success,
by Brian Tracy
- Self Matters: Creating
Your Life from the Inside Out, by
Phillip C. McGraw
- The Acorn Principle:
Know Yourself, Grow Yourself, by
Jim Cathcart
- Creating You &
Co: Learn to Think Like the CEO of Your Own Career,
by William Bridges
- Build Your Own Life
Brand! : A Powerful Strategy to Maximize Your
Potential and Enhance Your Value for Ultimate
Achievement, by Stedman Graham
- Brand Yourself: How
to Create an Identity for a Brilliant Career by David Andrusia (Author), Rick Haskins
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